On episode five of Pod Pourri we welcome Jane Marie O'Connor from 55 Plus Marketing. Jane has been assisting builders in the senior living industry to rethink and refine their strategies and products since 1996. For over two decades, Jane has provided guidance to public and private builders and recognizes the current shifts in the industry. Jane's compelling story and industry success is complemented when she talks about the impact of her Grandmother's mission during World War One.