In today's episode, we speak to Rachel Fischbein from Fashion Incubator San Francisco. Running a non-profit that sees many small and emerging fashion brands grow from scratch, she has some incredible knowledge to share with us. We discuss online platforms like eBay and Etsy, the impact of COVID, and the platforms that build and inspire trust for customers. You'll be learning about what customers are expecting within fashion now, and how to work with and for them, so that you know exactly what and what not to focus on in a new fashion business.