While riding my bike yesterday, I listened to a Podcast from Gary Vaynerchuck, also known as Gary Vee. His Podcast is one of many in my regular rotation. I’m not sure exactly when, (I have been off for a few days), but he changed his podcast length to shorter episodes, multiple times per day. (5-6 minutes) The reason for this change is that people’s habits, routines and commute times are changing.

This change in Podcast Strategy hit me as another example of a strategic shift to meet the needs of clients.

The business (podcast) noticed a shift in behaviors and is adapting to meet the needs. We are seeing an enormous shift in behaviors this year – most of them unanticipated.

This micro example can be applied to a larger scale issue/problem.

How are your clients needs and habits changing? What and how are they procuring your service? If you notice a trend, make sure you are agile enough to adapt quickly (and if the change doesn’t work, make another change quickly).

Most changes are avoided because of fear – fear of cost, fear of acceptance, fear that it will just flat out totally fail. However, if you don’t implement changes, you may lose your clients – how is that for fear?

Don’t be afraid to try something new – particularly if data, your gut/intuition, or circumstances suggest it is time.

Daily business life – already a relatively complex process – changed overnight a few months ago – and there is no telling when it will get back to “normal”.