In this episode, I break down the exact storytelling frameworks I shared at DemoFest 2025 and how you can apply them in real presales conversations.

I'll cover:

– Why storytelling isn’t "extra," it’s how you win deals

– The difference between product-led and buyer-led demos

– Three simple frameworks you can actually use (and when to use them)

– A real-world narrative breakdown featuring a fictional buyer persona

Whether you’re running a first call, a business case workshop, or prepping for a POC, this episode will help you build stories that move deals forward.

🎧 Listen now, or check out the full DemoFest presentation in my LinkedIn post.

📌 Resources mentioned:

→ Download the Storytelling Framework Worksheet

→ Connect with me on LinkedIn