People often confuse or interchange the terms tagline and slogan. We discuss the differences and the elements that make up great taglines.

In this episode we cover these topics related to taglines:

Lingo

Flows off the tongue

Subtle changes

Implied meaning

One word versions

The annual changes to the Coca Cola brand

The process of creating one for Brand Archetypes

Resources:

Taglines PDF

Next Episode: The Name GameWhether it’s your company name, a product, a service, a package, a program or your pet.  Everything you need to come up with a great name. 

Need help with your naming process? 

Contact Kevin and Amy for Some Guidance