Is your content disappearing in the age of AI? The digital landscape has experienced a seismic transformation in 2025, with generative AI systems like ChatGPT, Claude, Perplexity, and Google's AI Overviews fundamentally reshaping how audiences discover information.

This new reality means over 58.5% of Google searches now end without a click in the US, a trend also seen in Europe with 59.7%. But don't despair – this isn't the end of content visibility; it's a profound opportunity for businesses who adapt, as the quality of traffic that does click through has substantially improved, leading to higher engagement and conversion rates.

Tune in to discover the comprehensive, actionable rules for mastering dual optimisation, ensuring your content achieves omnichannel search visibility by performing exceptionally well in both traditional search engines and the cutting-edge AI-powered discovery systems that are reshaping how audiences find information.