In the second part of our chat about experiential marketing, we get into the future with James Kern and Chris Clegg. Garnet noted something he read in Ad Age recently about companies, in the wake of the data backlash, deemphasizing digital marketing and focusing on real-time face-to-face experiences. No people better than Chris and James to chat with about the implications of such a trend. Subscribe to us on your favorite podcast service (we're on most of them).