The look and the feel of enterprise software is often (and wrongly) overlooked. The Consumerization of IT continues to pressure organizations to make their enterprise software appealing both visually experientially, to both customers and employees. Chris Bernard, Director of what used to be Truth Labs (www.truthlabs.com) and is now folded under Perficient Digital, discusses the importance of UX/UI in enterprise software and the value it can bring to productivity, satisfaction, and enterprise value. If you work for a Private Equity firm, listen long enough and Chris puts out an amazing offer for you.