"You rated this person as having a capacity to give $1.5MM, but I met with them, and they can clearly give upwards of $25MM. What gives?!"
On this episode, Dave and Erin explore a tale as old as fundraising time that costs advancement shops a lot of time and energy: the communication breakdown between fundraisers and prospect researchers.
Dave and Erin have been on both sides of this proverbial fence, and they talk through suggested solutions to the silos based on their experience. They hone in on the junctions in the lifecycle of a prospect where the People, Process, and Performance trifecta can be better aligned.
Some highlights from this episode:
"The prospect research profession is based on publicly available information. We have not yet hired paparazzi to be on our prospect research teams."
"They're just not talking with each other. And this really requires a partnership. Both teams need to understand the process of doing the ratings and the process of fundraising."
"The prospect research team shouldn't have to be the prospect cops or the proposal cops."
"Fundraisers are typically good at figuring out two of three important factors from their conversations with donors: capacity and affinity. But they're not particularly good at timing."
Tune in to the Talking Shop podcast on EverTrue Studios (www.evertrue.com/studios).