When selling a business, first impressions matter — and that starts with the Information Memorandum (IM).

In this episode, Damien and Sam unpack the purpose, structure, and strategy behind a compelling IM — the 25+ page document that can make or break buyer interest. From crafting credible financial stories to sharing realistic growth opportunities, this is a behind-the-scenes look at one of the most critical tools in a business broker’s arsenal.

You’ll hear:

🔹 What an IM is and why it matters

🔹 What buyers, bankers, and accountants expect from it

🔹 Why oversharing (strategically) helps speed up the sale

Whether you're thinking about selling soon or simply want to understand how professional business marketing really works, this episode is packed with practical insight.

Listen now on your favourite podcast platform and follow us to stay updated.