In this episode of The Printerviews, host Colin Sinclair McDermott is joined by Tom Peire, CEO of Four Pees and Chief Evangelist at Atomyx.

Based in Ghent, Belgium, which is a hub for print software innovation, Tom shares his journey from a high school dropout and aspiring graphic designer to leading a digital transformation agency for the print industry.

The conversation dives into the evolution of automation, moving beyond simple downward streams to what Tom calls 'connected automation'. He explains how Atomyx, a cloud-based integration platform (iPaaS), aims to revolutionise production by lowering the barriers to connecting complex IT stacks. Tom also emphasises the human side of technology, noting that their tagline 'Feel the Good Flow' is about managing the emotional transition for both business owners and shop-floor operators.

Beyond the technical, Tom reveals his personal passion for tandem cycling, sharing the story of a 5,000Km journey to the North Cape with his wife, an experience he describes as the ultimate relationship builder and a metaphor for the collaboration required in business.

Key Takeaways