Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

IN THIS EPISODE YOU WILL DISCOVER:

• Why lead generation should be looked at like a portfolio: with leads pouring in from multiple different sources so that you are never hostage to ONE lead source.
  
  
• Why steady, consistent leads are the oxygen of a business. Having predictable lead flow is essential for scaling the business.
  
  
• Why you need to understand and define your market: their avatars, interests, pain-points, age groups, etc. 
  
  
• How a smart lead generation and traffic plan can help you to create your presence in the marketplace and make your prospects know you exist
  
  
• How to break through the initial mental barrier of your prospect, creating an exclusive and unique image of your business
  
  
• How to provide value to your leads first, to gain their credibility, eventually bringing them into your ecosystem 
  
  
• Why the most successful businesses in the world lead with Education and Information, NOT their Products and Services - big difference!
  
  
• Why you need to market heavily to the Innovators and Early Adopters, in order to reach a Tipping Point, where the rest of the audience automatically starts buying
  
  
• How to deploy a “retargeting” strategy to become omni-present  
  
  
• The more you can humanize the front-end of your lead generation process, the easier it becomes to connect with your audience
  
  
• Why your goal is not to sell to everybody. Your goal is to sell to people who believe what you believe.
  
  
• Why it’s important to fail hard, but fail fast!
  
  
• Don’t fight sophistication, embrace it as a leverage. Once you are past that stage, you have less competition.

RESOURCES:

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Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: PipelinePRO