<p>In this conversation, Juan De Rus discusses the evolution of understanding customer behavior through data insights. He highlights the limitations of traditional surveys and the need for incorporating unstructured information and behavioral insights to gain a deeper understanding of customer satisfaction and attitudes.</p>

In this conversation, Juan De Rus discusses the evolution of understanding customer behavior through data insights. He highlights the limitations of traditional surveys and the need for incorporating unstructured information and behavioral insights to gain a deeper understanding of customer satisfaction and attitudes.

Episode 5: What Lies Behind Our Behavior – An Approach to Understanding Human Decision-Making

Hugh Massie is the Executive Chairman &amp; Founder of DNA Behavior, a Behavioral Solutions Architect, and a Money Energy Pioneer, known for orchestrating high-stakes decisions with clarity and impact. A two-time Titan 100 awardee, Hugh is also a mentor to Boys Without Fathers, an award-winning author, a devoted dad, and a keen golfer—blending personal passion with professional expertise to guide leaders in unlocking potential, navigating complexity, and living with purpose.

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Hugh Massie is the Executive Chairman & Founder of DNA Behavior, a Behavioral Solutions Architect, and a Money Energy Pioneer, known for orchestrating high-stakes decisions with clarity and impact. A two-time Titan 100 awardee, Hugh is also a mentor to Boys Without Fathers, an award-winning author, a devoted dad, and a keen golfer—blending personal passion with professional expertise to guide leaders in unlocking potential, navigating complexity, and living with purpose.

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Episode 5: What Lies Behind Our Behavior – An Approach to Understanding Human Decision-Making

Episode 5: What Lies Behind Our Behavior – An Approach to Understanding Human Decision-Making