Modernity is hard. Late modernity is harder. Nobody knows who anybody else is, let alone who they are supposed to be. But someone on the internet is there to give you an answer. This episode is about how ideological entrepreneurs and influencers weave politics into their personal brands, promoting a reactionary politics of race, sex and gender by appealing to people seeking a sense of belonging and poking at their wounds. And behind it all, it turns out, we are being filed, stamped, indexed and identified by the numbers. 

Presented by: Alan Finlayson, Rob Gallagher, Sophie Ludkin & Rob Topinka

With: Bharath Ganesh, Debbie Ging, Annie Kelly, Hugo Leal, Becca Lewis &  Marc Tuters

Produced by: Sophie Ludkin

Special thanks to: Cassian Osborne-Carey

Music composed by Harriet Riley and produced by Tom Jacob

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