Stop chasing competitors—build your own space.

In this episode, we explore how brands like Microsoft and Apple found success by targeting different emotional needs. 

Learn how shifting your message can help you stand out and connect with your audience, without the exhausting race to compete.

Stop chasing competitors—build your own space. In this episode, we explore how brands like Microsoft and Apple found success by targeting different emotional needs. Learn how shifting your message can help you stand out and connect with your audience, without the exhausting race to compete.

Episode 5- Why Competing Kills Brands—And What to Do Instead

An aspiring copywriter with a keen interest in copywriting, 
sharing my lessons and experiments in copywriting and marketing psychology—one episode at a time.

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An aspiring copywriter with a keen interest in copywriting, sharing my lessons and experiments in copywriting and marketing psychology—one episode at a time.

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Episode 5- Why Competing Kills Brands—And What to Do Instead

Episode 5- Why Competing Kills Brands—And What to Do Instead