This episode goes deep into the world of digital marketing. Curious as to WTF digital marketing really is? How it works? Where to spend your money? Successful ad campaigns? Sales strategies? What is a Facebook Tracking pixel? With over 20 years of digital marketing experience, Dan Austin is Krista's secret weapon at Authentic Audience. Dan is a wealth of information when it comes to creating successful ad campaigns and so much more. He was the Vice President of Vivende Universal, Director of Digital Marketing at Home Depot, EVP of a 700 person agency, IPG, a 30 billion dollar ad agency, and currently he is the interim president of BNG design - a digital marketing agency based in Laguna Beach, CA. In this episode they talk deep strategy, the 5 key elements in every successful ad campaign, the time they got fired, when to say NO, why email marketing is the best 401k plan for your business, and Dan shares his most authentic and inauthentic business moments. This episode is jam packed with value for everyone curious about the ever changing world of digital marketing. 

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