One of the cultural tenants at Enerflo is “different by design”, and there is no better advice for an entrepreneur.  

Going with the crowd will get you no further than the crowd, but being different makes you stand alone.  It makes you unforgettable.

It is uncomfortable forging your own path, being different.  That is why most people don’t do it.

To innovate you must be willing to ask questions, challenge the current way of doing things, and look at problems differently.  

It does not mean that you have to be different just for the sake of being different.  That is not necessarily a good strategy either.

Coco Chanel said, “In order to be irreplaceable, one must always be different.”  

Think about that for a minute.  Being irreplaceable is the hallmark of a long-standing brand.  However, as you contemplate this statement from Chanel, recall that she is known for her timeless designs and little black dress.  Hardly “different”.

The point?  Simplicity is the ultimate sophistication.  Chanel wasn’t famous for shocking, outlandish fashion designs.  That would be different for the sake of being different.  

I believe that in order to make it as an entrepreneur you need to be willing to take risks and fail.  To succeed you need a product or service that adds value.  When you put those things together, then that in itself makes you different by design.  

Welcome to the Limitless Podcast with Nathan Jovanelly.  Thanks for tuning in.