In today’s healthcare environment provider organizations need to understand how to successfully launch a digital strategy. The adoption of new business models, partnerships, and the rise of the consumer has changed the how organizations align their corporate strategies.Today we are happy to welcome Justin Gernot, Vice President, at Healthbox, a HIMSS Innovation Company. Justin leads business development and shares responsibilities for general management and services delivery.  Healthbox is a healthcare advisory firm that leading organizations trust with innovation and digital strategy development and execution. Healthbox drives innovation from the inside and out, helping organizations build internal innovation programs in addition to assessing the commercial potential of employee-led projects.In this episode we sit down with Justin, where he discusses what a digital strategy is, how to align a digital strategy with corporate strategies, pitfalls to avoid, and how to measure success.This Episode’s Guest:Justin Gernot Vice President Healthbox  Connect with JustinLearn more about Healthbox HIMSS Innovation Community Learn more about the great work the HIMSS Innovation Community is doing on behalf of HIMSS members.HIMSS Innovation ResourcesLearn more about the HIMSS Innovation resources here.