The other day, Pooja, my wife, was almost convinced, that I had lost my mind.

It so happened, that I was reading out a piece of content that I was going to publish online.

What was I up to exactly?

Most brands out there, use copy that is robotic, corporate, and almost makes the reader puke. And so here is a tip that I learned from Nick Usborne through this copywriting course - Conversational Copywriting.