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Episode 50: "The Power of Listings: Build a Real Estate Business, Not Just a Living"
🔊 Episode 50: "The Power of Listings: Build a Real Estate Business, Not Just a Living" 🔊
Description:
Welcome back, fellow listing agents! In Episode 50, Bob Mangold shares powerful, straightforward insights for those ready to level up in real estate. Today’s focus is on why building a listing-focused business is essential to your long-term success, and why relying solely on buyers can keep you from achieving the financial freedom you’re looking for.
Key Topics Covered:
- Living vs. Business:
- Living: Chasing closings and inconsistent income, typical of working only with buyers.
- Business: Establishing systems and processes through listings, creating consistent income and more control over your time.
- Top 10 Strategies for Becoming a Dominant Listing Agent:
- Differentiate Yourself: Establish unique processes to stand out.
- Know Your Market: Leverage local knowledge and data to convey expertise.
- Focus on Seller Needs: Address what sellers value most—speed, net profit, and reduced hassle.
- Create a Unique Selling Proposition: Develop a listing process that solves sellers’ problems and delivers high value.
- Offer Seller Options: Provide multiple selling solutions, including cash offers and repair programs.
- Address Commission Objections: Frame commission as compensation that delivers real value through your process.
- Let the Market Set the Price: Avoid setting a list price; use market demand to drive a higher selling price.
- Provide Proof of Results: Show real examples of how your process maximizes sales.
- Build an Open House System: Drive buyer competition through structured, highly effective open house strategies.
- Maximize Each Listing: Aim for 3-5 transactions per listing with proactive follow-up and lead capture.
- Mindset Shift: Recognize the difference between having a real estate "job" vs. a sustainable real estate "business." A listing-focused approach is essential for a better lifestyle and reliable cash flow.
Takeaways:
- Resources & Training: Check out Bob’s website, bobmangold.com, for courses and insights on implementing a listing-focused strategy.
- Facebook Group: Join the Real Estate Asset Advisor Facebook group to connect and share your thoughts with other agents.
Closing Message:
Think about these strategies, explore the resources, and take the steps necessary to build a real estate business that lasts. Remember—if you list, you last!
Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisors
Visit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.org
Download a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com
View all episodes
By Bob Mangold
5
11 ratings
🔊 Episode 50: "The Power of Listings: Build a Real Estate Business, Not Just a Living" 🔊
Description:
Welcome back, fellow listing agents! In Episode 50, Bob Mangold shares powerful, straightforward insights for those ready to level up in real estate. Today’s focus is on why building a listing-focused business is essential to your long-term success, and why relying solely on buyers can keep you from achieving the financial freedom you’re looking for.
Key Topics Covered:
- Living vs. Business:
- Living: Chasing closings and inconsistent income, typical of working only with buyers.
- Business: Establishing systems and processes through listings, creating consistent income and more control over your time.
- Top 10 Strategies for Becoming a Dominant Listing Agent:
- Differentiate Yourself: Establish unique processes to stand out.
- Know Your Market: Leverage local knowledge and data to convey expertise.
- Focus on Seller Needs: Address what sellers value most—speed, net profit, and reduced hassle.
- Create a Unique Selling Proposition: Develop a listing process that solves sellers’ problems and delivers high value.
- Offer Seller Options: Provide multiple selling solutions, including cash offers and repair programs.
- Address Commission Objections: Frame commission as compensation that delivers real value through your process.
- Let the Market Set the Price: Avoid setting a list price; use market demand to drive a higher selling price.
- Provide Proof of Results: Show real examples of how your process maximizes sales.
- Build an Open House System: Drive buyer competition through structured, highly effective open house strategies.
- Maximize Each Listing: Aim for 3-5 transactions per listing with proactive follow-up and lead capture.
- Mindset Shift: Recognize the difference between having a real estate "job" vs. a sustainable real estate "business." A listing-focused approach is essential for a better lifestyle and reliable cash flow.
Takeaways:
- Resources & Training: Check out Bob’s website, bobmangold.com, for courses and insights on implementing a listing-focused strategy.
- Facebook Group: Join the Real Estate Asset Advisor Facebook group to connect and share your thoughts with other agents.
Closing Message:
Think about these strategies, explore the resources, and take the steps necessary to build a real estate business that lasts. Remember—if you list, you last!
Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisors
Visit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.org
Download a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com