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Episode 50: Using Neuro-Linguistic Programming for Sales and Business - Erik Luhrs
Did you know that as much as 95% of our decisions are made by the unconscious mind? For a sales professional, this means that nearly all of your selling power needs to be focused on connecting with a prospect on a deeper level than automated emails and trade show booths can provide.
In this episode we’re joined by the “Bruce Lee of Revenue Generation” himself, Erik Luhrs. As an author of the bestselling book Be Do Sale, creator of the GURUS Selling System, and a sought-after speaker and consultant, Erik is an established expert at using Neuro-Linguistic Programming to target the unconscious mind of prospects and create messaging that sets one business apart from the pack. Erik explains the philosophy behind NLP and why it works, his process to becoming the Bruce Lee of the business world, and how anyone can begin using his methodology to boost sales!
Episode Highlights:
- The Bruce Lee of Revenue Generation
- Tweaking Neuro-Linguistic Programming for sales and business: Neuro-Revenue
- Creating behavioral change in a buyer
- Selling to the conscious mind versus the unconscious mind
- How to start using Erik’s method in your business, no matter what your job title is
- Erik Luhrs’ ideal customer
- Stories from the field
- Selling to the “looky loos”
Resources:
- Be Do Sale by Erik Luhrs
- The GURUS Selling System
Quotes/Tweets:
“Sending a buyer 20 automated emails is kind of like trying to beat the person into submission to say ‘Yes’. Even if the person buys, they’re not buying happy. They just succumbed to the pressure” - Erik
“Humans function 99% subconsciously. When you’re trying to talk conscious and logic to people, the subconscious just shoots that stuff right down.” - Erik
“Either you take the path of most resistance, which is how everybody does it, or you take the path of least resistance, you get to the same outcome but one gets you there faster with a lot less expenses because you don’t have to keep posting, paying and praying, and it makes you a lot happier.” - Erik
“Do you truly love what you sell? Do you think it’s really valuable? If you don’t, then get to square one which is find a job selling something you do really believe in.” - Erik
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By Marylou Tyler
4.4
1717 ratings
Did you know that as much as 95% of our decisions are made by the unconscious mind? For a sales professional, this means that nearly all of your selling power needs to be focused on connecting with a prospect on a deeper level than automated emails and trade show booths can provide.
In this episode we’re joined by the “Bruce Lee of Revenue Generation” himself, Erik Luhrs. As an author of the bestselling book Be Do Sale, creator of the GURUS Selling System, and a sought-after speaker and consultant, Erik is an established expert at using Neuro-Linguistic Programming to target the unconscious mind of prospects and create messaging that sets one business apart from the pack. Erik explains the philosophy behind NLP and why it works, his process to becoming the Bruce Lee of the business world, and how anyone can begin using his methodology to boost sales!
Episode Highlights:
- The Bruce Lee of Revenue Generation
- Tweaking Neuro-Linguistic Programming for sales and business: Neuro-Revenue
- Creating behavioral change in a buyer
- Selling to the conscious mind versus the unconscious mind
- How to start using Erik’s method in your business, no matter what your job title is
- Erik Luhrs’ ideal customer
- Stories from the field
- Selling to the “looky loos”
Resources:
- Be Do Sale by Erik Luhrs
- The GURUS Selling System
Quotes/Tweets:
“Sending a buyer 20 automated emails is kind of like trying to beat the person into submission to say ‘Yes’. Even if the person buys, they’re not buying happy. They just succumbed to the pressure” - Erik
“Humans function 99% subconsciously. When you’re trying to talk conscious and logic to people, the subconscious just shoots that stuff right down.” - Erik
“Either you take the path of most resistance, which is how everybody does it, or you take the path of least resistance, you get to the same outcome but one gets you there faster with a lot less expenses because you don’t have to keep posting, paying and praying, and it makes you a lot happier.” - Erik
“Do you truly love what you sell? Do you think it’s really valuable? If you don’t, then get to square one which is find a job selling something you do really believe in.” - Erik