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So what is being authentic mean for your company? You've probably heard companies and brands described as "authentic." But what exactly does this term mean? Today Dr. Michael Troyer and Anna Steinfest will help you answer this question.
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So what is being authentic mean for your company? You've probably heard companies and brands described as "authentic." But what exactly does this term mean? Today Dr. Michael Troyer and Anna Steinfest will help you answer this question.