So what is being authentic mean for your company? You've probably heard companies and brands described as "authentic." But what exactly does this term mean? Today Dr. Michael Troyer and Anna Steinfest will help you answer this question.

So what is being authentic mean for your company? You've probably heard companies and brands described as "authentic." But what exactly does this term mean? Today Dr. Michael Troyer and Anna Steinfest will help you answer this question.

Episode 51: Being Authentic

Small Business Survival Conversations is the weekly podcast designed to empower entrepreneurs, solopreneurs, and small business owners who are fighting every day to build, grow, and sustain their businesses in a noisy and unpredictable world.Hosted by Anna Steinfest, business strategist, entrepreneur, and founder with decades of experience helping small businesses thrive, this show delivers practical wisdom, mindset fuel, and real-world strategies that small business owners can actually use.&nbsp;What to Expect Every Week&nbsp;Monday Morning Motivation Kickstart your week with a powerful story—drawn from timeless fables, real business lessons, or classic wisdom—paired with three actionable steps you can apply immediately. Each episode is crafted to help you regain focus, protect your momentum, and make better decisions as a small business owner.These episodes are short, energizing, and packed with practical insight. Think of it as your weekly dose of clarity, courage, and direction.Occasional Expert Interviews Throughout the season, Anna welcomes entrepreneurs, industry experts, and community leaders who share their experiences, failures, wins, and lessons learned. Whether you’re looking to scale, pivot, or simply survive another day of running a business, these conversations offer the guidance and encouragement you need.Who This Podcast Is ForThis show is built for: &nbsp;• Small business owners &nbsp;• Solopreneurs &nbsp;• Startup founders &nbsp;• Women-owned businesses &nbsp;• Community-based and service-based entrepreneurs &nbsp;• Anyone navigating growth with limited time, resources, and supportIf you’re building a business from the ground up—and learning as you go—you’re in the right place.&nbsp;Why Listeners Love This Podcast• Practical, real-world strategies (no fluff) &nbsp;• Story-driven insights that stick &nbsp;• Weekly motivation designed specifically for small business owners • Action steps in every episode • Honest conversations about what it really takes to survive and grow • Encouragement without sugarcoatingRunning a small business is not easy — but you don’t have to do it alone.Subscribe now and start your week with inspiration, direction, and the tools to keep moving forward.&nbsp;Small Business Survival Conversations &nbsp;Your journey. Your grit. Your growth.

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Entrepreneurship

Small Business Survival Conversations is the weekly podcast designed to empower entrepreneurs, solopreneurs, and small business owners who are fighting every day to build, grow, and sustain their businesses in a noisy and unpredictable world. Hosted by Anna Steinfest, business strategist, entrepreneur, and founder with decades of experience helping small businesses thrive, this show delivers practical wisdom, mindset fuel, and real-world strategies that small business owners can actually use.  What to Expect Every Week  Monday Morning Motivation Kickstart your week with a powerful story—drawn from timeless fables, real business lessons, or classic wisdom—paired with three actionable steps you can apply immediately. Each episode is crafted to help you regain focus, protect your momentum, and make better decisions as a small business owner. These episodes are short, energizing, and packed with practical insight. Think of it as your weekly dose of clarity, courage, and direction. Occasional Expert Interviews Throughout the season, Anna welcomes entrepreneurs, industry experts, and community leaders who share their experiences, failures, wins, and lessons learned. Whether you’re looking to scale, pivot, or simply survive another day of running a business, these conversations offer the guidance and encouragement you need. Who This Podcast Is For This show is built for:  • Small business owners  • Solopreneurs  • Startup founders  • Women-owned businesses  • Community-based and service-based entrepreneurs  • Anyone navigating growth with limited time, resources, and support If you’re building a business from the ground up—and learning as you go—you’re in the right place.  Why Listeners Love This Podcast • Practical, real-world strategies (no fluff)  • Story-driven insights that stick  • Weekly motivation designed specifically for small business owners • Action steps in every episode • Honest conversations about what it really takes to survive and grow • Encouragement without sugarcoating Running a small business is not easy — but you don’t have to do it alone. Subscribe now and start your week with inspiration, direction, and the tools to keep moving forward.  Small Business Survival Conversations  Your journey. Your grit. Your growth.

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Episode 51: Being Authentic

Episode 51: Being Authentic