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Episode 51 - Gaurav Vohra (Superhuman)
Gaurav Vohra was part of the founding team at Superhuman and played critical roles across growth, product, marketing, and analytics. After nearly a decade, he's now advising B2B SaaS and PLG businesses.
In this episode:
Building growth engines from zero to scale
Prioritizing retention and bottom-of-funnel work before acquisition
How founders often approach pricing poorly and how to fix it
Why charging early forces higher product quality
Growthโs shift from funnel optimization to strategic product bets
๐ง๐ต๐ฟ๐ฒ๐ฒ ๐ฃ๐ฟ๐ถ๐ฐ๐ถ๐ป๐ด ๐ง๐ฎ๐ธ๐ฒ๐ฎ๐๐ฎ๐๐:
Charge from Day One โ "Charging out of the gate forces you to build a better product. You have to meet a higher bar than free competitors."
Pricing Is Iterative โ "Most founders think pricing is one decision at launch. But it's part of the product. It evolves. You have to revisit it the same way you iterate on features."
Avoid the Race to the Bottom โ "Undercutting incumbents on price can work if your product is nearly identical. But if youโre selling quality, charge accordingly."
Chapters
00:00 Introduction and Background
06:08 Educational Background and Its Impact
11:46 Transition to Superhuman
18:00 Belief in Superhuman's Vision
25:13 The Role of Growth in Early-Stage Companies
33:23 The Evolution of Growth Strategies
39:04 Understanding Founder Dynamics
49:08 Misconceptions About Pricing
#pricingtips #b2b #b2bgrowth
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By SchematicGaurav Vohra was part of the founding team at Superhuman and played critical roles across growth, product, marketing, and analytics. After nearly a decade, he's now advising B2B SaaS and PLG businesses.
In this episode:
Building growth engines from zero to scale
Prioritizing retention and bottom-of-funnel work before acquisition
How founders often approach pricing poorly and how to fix it
Why charging early forces higher product quality
Growthโs shift from funnel optimization to strategic product bets
๐ง๐ต๐ฟ๐ฒ๐ฒ ๐ฃ๐ฟ๐ถ๐ฐ๐ถ๐ป๐ด ๐ง๐ฎ๐ธ๐ฒ๐ฎ๐๐ฎ๐๐:
Charge from Day One โ "Charging out of the gate forces you to build a better product. You have to meet a higher bar than free competitors."
Pricing Is Iterative โ "Most founders think pricing is one decision at launch. But it's part of the product. It evolves. You have to revisit it the same way you iterate on features."
Avoid the Race to the Bottom โ "Undercutting incumbents on price can work if your product is nearly identical. But if youโre selling quality, charge accordingly."
Chapters
00:00 Introduction and Background
06:08 Educational Background and Its Impact
11:46 Transition to Superhuman
18:00 Belief in Superhuman's Vision
25:13 The Role of Growth in Early-Stage Companies
33:23 The Evolution of Growth Strategies
39:04 Understanding Founder Dynamics
49:08 Misconceptions About Pricing
#pricingtips #b2b #b2bgrowth