Biggest sales number for the Christmas season. You can only expect this trend to continue. More and more people are shopping online. We’re not even close to peaking numbers. So even if your company is a brick and mortar, it’s important to have an online strategy. Chipotle is upgrading their strategy to include mobile ordering. Dominoes, Little Caesar’s, and other food places are doing or have done the same. The world continues to go mobile, which means that if you can reach your customers on their phones, you’re at an advantage. There’s even a drink shop that doesn’t have cashiers, you just take your drink and text them what you took, and then they charge your card accordingly. Even though there isn’t tons of news, every company is gearing up for 2020. Reflecting on the year and setting goals is vital to creating a successful marketing strategy.