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Episode 51 - McDonald’s CEO Burger-Bite Uproar
McDonald’s CEO Burger-Bite Uproar
Faux Pas vs Crisis — Know the Difference
When did our profession start calling every little flare‑up a crisis? A TikTok trend, a snarky comment thread, a logo people don’t like — suddenly everyone’s acting like the business is melting down. But most of these moments aren’t crises at all. They’re upstream matters that are manageable, or a faux pas with a short life span and a valuable learning opportunity.
In this episode, we get into why PR keeps over‑labeling everything a crisis -- and how that habit distracts us from identifying the issues that could be tomorrow’s emergencies at best.
Today we’ll walk through the spectrum of incident categories — the harmless creative misstep that gets a couple of days of flareup, the issue that starts quietly and grows over the decades until the industry is in decay, the emergencies that hit daily operations hard and fast, and the rare, true crises that actually reshapes a business for years.
Buckle up and take a roller coaster ride today through real stories and case studies about the spectrum of incidents that can either make us or break us – and learn how to tell the difference.
JOIN THE MOVEMENT
Struggle no more to tell your leadership what your value is to the organization.
Join the movement to help change the conversation inside our organizations about public relations (a.k.a - communications, corporate comm, marcom, public-information office, etc.). We've heard you, seen your frustration on LinkedIn -- being disregarded, left out, treated like an afterthought. But we sometimes are creating our own headaches by how we talk about our profession. So we've designed some items we think you'll like -- and these "tools" will start the conversation for you. Check them out here!
NEW RESOURCE PAGE (a.k.a FREE STUFF)
Visit our new resource landing page to check out free downloads and tools to help you lead, manage and implement top-notch PR in your organization. Click here
GOT TOPIC IDEAS? WE WANT TO HEAR THEM!
Send topic ideas and mailbag questions for a future episode to [email protected] We would love to hear from you!
HOST BIO (a.k.a. Who is this crazy woman who can't stop talking about PR?)
https://www.audible.com/author/Stephanie-McFarland/B00YNFH16E
View all episodes
By Stephanie McFarland APRMcDonald’s CEO Burger-Bite Uproar
Faux Pas vs Crisis — Know the Difference
When did our profession start calling every little flare‑up a crisis? A TikTok trend, a snarky comment thread, a logo people don’t like — suddenly everyone’s acting like the business is melting down. But most of these moments aren’t crises at all. They’re upstream matters that are manageable, or a faux pas with a short life span and a valuable learning opportunity.
In this episode, we get into why PR keeps over‑labeling everything a crisis -- and how that habit distracts us from identifying the issues that could be tomorrow’s emergencies at best.
Today we’ll walk through the spectrum of incident categories — the harmless creative misstep that gets a couple of days of flareup, the issue that starts quietly and grows over the decades until the industry is in decay, the emergencies that hit daily operations hard and fast, and the rare, true crises that actually reshapes a business for years.
Buckle up and take a roller coaster ride today through real stories and case studies about the spectrum of incidents that can either make us or break us – and learn how to tell the difference.
JOIN THE MOVEMENT
Struggle no more to tell your leadership what your value is to the organization.
Join the movement to help change the conversation inside our organizations about public relations (a.k.a - communications, corporate comm, marcom, public-information office, etc.). We've heard you, seen your frustration on LinkedIn -- being disregarded, left out, treated like an afterthought. But we sometimes are creating our own headaches by how we talk about our profession. So we've designed some items we think you'll like -- and these "tools" will start the conversation for you. Check them out here!
NEW RESOURCE PAGE (a.k.a FREE STUFF)
Visit our new resource landing page to check out free downloads and tools to help you lead, manage and implement top-notch PR in your organization. Click here
GOT TOPIC IDEAS? WE WANT TO HEAR THEM!
Send topic ideas and mailbag questions for a future episode to [email protected] We would love to hear from you!
HOST BIO (a.k.a. Who is this crazy woman who can't stop talking about PR?)
https://www.audible.com/author/Stephanie-McFarland/B00YNFH16E