When launching a new product, it can be difficult to understand what should take priority. You must think about what will have the highest impact on driving value for current customers - while also considering how to attract new customers. Needless to say, there are a lot of moving pieces. One crucial element of any product launch framework is sales enablement. But where should sales enablement fit in this prioritization? What role does sales enablement play in the go-to-market process? And how can you align your efforts to create success every time?