Nike. Gillette. Proctor and Gamble. Airbnb. What do they all have in common? Effective, compelling stories that inspire people to connect, commit, and forge deeper, longer-lasting relationships with the brand. What is the basis of these stories? Strong, foundational messaging that conveys meaning and purpose behind brand identity. On this episode of the Make Meaning podcast, marketing entrepreneur and host Lynne Golodner, and fellow team member and content specialist, Christina Weaver, explore the role of storytelling in business and how important messaging can be. Learn how big brands are telling great stories, how you can, too, and why it is so important in a connection economy to have stories that pull at the heartstrings.