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Episode 512 – What’s Old Is New… Don’t Mummify Your Content!
Recently in the news, there was a discovery in Egypt of a new batch of Mummies. Each of them are 2000 plus year old people who each share a story, but have unique stories of their own. You old content is like a mummy (buried in your blog, podcast, YouTube channel, or whatever?).It can be unearthed again, cleaned up and put on display for all the world to see with a new sense of amazement.
All you have to do is give it a touch up, or a complete rewrite (depending on how old it is and out of date SOME of the content or links may be). You can do this is 5 easy steps...
*
Read It
* Copy It
* Edit It
* Fresh Coat OF Paint
* Use It
In this podcast we will explore how you can reuse and restore your gently used content and turn it into a shiny new way to market and attract new and current customers!
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By Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com
4.9
5353 ratings
Recently in the news, there was a discovery in Egypt of a new batch of Mummies. Each of them are 2000 plus year old people who each share a story, but have unique stories of their own. You old content is like a mummy (buried in your blog, podcast, YouTube channel, or whatever?).It can be unearthed again, cleaned up and put on display for all the world to see with a new sense of amazement.
All you have to do is give it a touch up, or a complete rewrite (depending on how old it is and out of date SOME of the content or links may be). You can do this is 5 easy steps...
*
Read It
* Copy It
* Edit It
* Fresh Coat OF Paint
* Use It
In this podcast we will explore how you can reuse and restore your gently used content and turn it into a shiny new way to market and attract new and current customers!