Curtis Watkins is the CEO of BovaMetrics, an Augmented Intelligence company focused on boosting performance in long-term portfolios managed by wealth advisers. This is his third entrepreneurial endeavor after previously serving as the COO of a micro-hydro renewable energy firm and also as a co-founder of a mobile software solutions company.

Additionally, Curtis is the Founder and Chairman Emeritus of the Joules Startup Accelerator program located at the University of North Carolina at Charlotte, a regular television contributor to news programs and shows focused on current events, and he also serves as the Chairman for a political software company he founded called CampaignKit.

He is a 2013 recipient of the Charlotte Business Journal's "Forty Under 40" award and a graduate of the School of Business at Virginia Commonwealth University.

What you'll learn about in this episode:

• Curtis' expensive career experience that has seen him in various roles as both an entrepreneur and an employee in Corporate America
• BovaMetrics' knowledge-based systems that allow them to anticipate the questions they will be asked about their software from different industry professionals with very deep backgrounds (ex: a wealth advisor is going to have different questions from a developer)
• Why credibility is key for an early stage company (and how knowledge-based systems boost their credibility)
• The database of written documents that make up the knowledge-based systems that BovaMetrics can pull from whenever they need to
• The different levels of documentation that they have written to provide to prospects who may come in at different levels of expertise
• How BovaMetrics uses Google Drive to organize and give access to specific documents on an as-needed basis
• Relating what people already know to your product (ex: BovaMetrics' Equilla is an assistant, so they related it to Siri and Alexa)
• How having these written documents prevents someone from interpreting your product the wrong way
• Getting some outside writing help to ensure you're not caught up in your own echo chamber when creating documents and leaning on your network to get some external advice and validation
• What's next for Curtis and BovaMetrics

Ways to contact Curtis:

• Website: www.bovametrics.com

A transcript of this episode is available here: http://systemexecution.com/how-knowledge-based-systems-improve-company-credibility/