Lori Jones is the President and CEO of Avocet Communications, a company founded by her father almost 40 years ago. Avocet focuses on increasing customer count through integrated marketing communications for their customers to ultimately increase revenue. Lori talks about what it means to be an entrepreneur, while juggling other life commitments, and the changes that she’s witnessed in her 28 years in the industry. Tune in for some great insights about the importance of approaching marketing without any preconceived notions.

 

Key Takeaways:

[:19] John introduces his guest for this episode — Lori Jones

[:54] What does Lori do, and what separates her from the massive number of marketing companies?

[2:00] Lori’s team promises an innovative, gutsy, ROI-based solution to increasing customer count. She explains what that means.

[3:52] Lori’s approach is agnostic to the promise of the “best path” — it’s really about keeping an open mind and going in without any preconceived notions.

[5:36] As a company that has been around for almost 40 years, Avocet has evolved through the times, and even as a child as a business owner, Lori has seen those changes. She shares some of the changes she has witnessed.

[6:57] How did Lori become an entrepreneur — was it hard-wired into her, or nurtured along the way?

[10:45] How did Lori and her father’s father/daughter dynamic play out in the real world?

[13:05] What are the challenges that Lori faces now that her father has retired, and she can no longer rely on his skill set in the business?

[15:00] What is Lori’s superpower and unique ability?

[19:22] What is Lori’s kryptonite? What drags her down, and how does she compensate for that?

[22:18] Lori shares some experiences that have helped her to bring about a change and make a difference in her business.

[25:53] When you have to make a tough decision, doing something physical like writing it down can help overcome the psychological barriers to going through with that decision.

[27:49] What has Lori learnt about taxes, finances, and profitability, in the last few years?

[32:30] What did Lori learn from her father about handling money?

[34:08] Lori shares some insights about what it means to be an entrepreneur, while juggling other responsibilities and commitments in life.

[37:58] We live in incredible times, and entrepreneurs are bringing about huge changes. Remember, don't get sucked in by the negativity that’s on the news!

[41:15] What are some apps or technology that Lori can’t live without?

[46:18] Lori points out Tesla as a commendable brand in the way they have approached their marketing to increase brand awareness, and to differentiate themselves in the market.

[50:56] Get in touch with Lori if you’re looking to grow your brand, and believe in an integrated approach to marketing via email, or Twitter.

 

Mentioned in This Episode:

Lori Jones on LinkedIn

Email Lori Jones

Lori Jones on Twitter

Avocet Communications

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