Brand Archetypes

Episode 52 – Marketing the Jester Archetype


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Kevin is doing a happy dance today because are talking about Marketing the Jester Archetype. If the 12 archetypes were children and Kevin had to pick his favorite it is definitely The Jester. As we have been saying all along, the key to making any archetype work is to embrace it fully. Kevin definitely lives…
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Brand ArchetypesBy Kevin Skarritt & Amy Zander

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