On this episode of The Unified Rules of Podcast, Eric Hamidi and Edmund Kwan analyze the landscape of the MMA industry and the fan base. There’s a certain kind of eccentricity and outrageousness that really enthralls fans and keeps them watching. The hosts will look at what has happened recently as well as the last several years to understand why that is and how we got here.

They will look at past mainstream stars of the UFC, the current entertainment environment, and how the UFC’s target audience thinks. The hosts will explore how the UFC thinks they can best get people’s attention. Opinions about this matter may differ, but there is no denying a certain truth.