Joe welcomes John Fieldly, the CEO of Celsius, to the podcast this week. If you work long hours, study all night or work out regularly, you’ve probably sampled an energy drink, but have you ever wondered how a small beverage startup could cut through the noise and colossal competition in that space to succeed. John talks about the company's red-hot growth and what it's like playing the role of David in a world of energy drink Goliaths.