Episode Title:

The Smart Publishing Impact Series – Episode 52: Securing Speaking Opportunities with Mike “C-Roc” Ciorrocco

Episode Summary:

Many authors dream about turning their book into speaking opportunities—but very few understand how to actually make that happen.

In this special guest episode, Renée Lautermilch, Chief Editor at Smart Publishing, sits down with Mike “C-Roc” Ciorrocco, a highly connected personal branding expert, entrepreneur, and podcast host who has appeared on over 2,000 (and counting) podcasts.

C-Roc shares how authors, entrepreneurs, and thought leaders can use their book as a credibility tool to land podcast interviews, grow their authority, and open doors to speaking engagements. From building visibility to positioning yourself as an expert, this conversation breaks down practical strategies for getting your voice—and your message—onto bigger stages.

If writing a book is part of your larger platform strategy, this episode will help you understand how to leverage it for greater reach and influence.

What You’ll Hear:

• Why books and speaking opportunities go hand-in-hand

• How authors can position themselves as experts in their field

• The role of podcasts in building visibility and authority

• How guest appearances can lead to speaking engagements

• Why personal branding matters for authors

• What event organizers and podcast hosts look for in speakers

• How consistent visibility creates momentum for your message

Quote to Remember:

“Your book is more than a product—it’s a platform.”

Guest Featured in This Episode:

Mike “C-Roc” Ciorrocco – entrepreneur, personal branding expert, founder of That1, and host of That1 Podcast

Mentioned in This Episode:

smartpublishingservices.com – courses, blogs, and publishing resources

Connect with Renée Lautermilch on Facebook – she’s the only one in the world

Email: [email protected]

Coming Soon:

More expert conversations and deep dives into publishing, intellectual property, and strategies that help authors amplify their voices.