Award-winning, Social Media Marketer, Adrienne Sheares, joins the show to chat about TikTok’s role in Higher Ed. Questions asked include, how can TikTok enhance the student experience? What happens if it gets banned on all college campuses? Do students use it to research potential schools? And lastly, what were some of the biggest takeaways from her viral Gen-Z focus group?

Follow Adrienne on Twitter: https://twitter.com/AdriSheares

Check out her site: https://www.adriennesheares.com/

Rival IQ she mentioned: https://www.rivaliq.com/blog/higher-ed-social-media-engagement-report/

Adrienne’s Focus Group: https://www.linkedin.com/posts/adrienne-sheares-m-a-030a2219_genz-tiktok-search-activity-6963523699035488256-FFo9/