Our guest this episode is Doug Laney, Data & Analytics Innovation Fellow at West Monroe and author of "Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage". Doug discusses why "Data Diligence" should be added to your ever-growing list of diligences and opportunities for monetizing the data that exists within your organization.

Links:

+ Doug Laney: https://www.linkedin.com/in/douglaney/

+ Infonomics: https://www.amazon.com/gp/product/B075QM8P2T