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Episode #52 - Your Prescription for Healthier Perceptions and Content Impact
In this week's episode, Content Marketing Institute's Robert Rose is trying to get a perspective on perception. Plus he shares his take on the news that advertising as we know it is (mostly) dead. He also talks with Ahava Liebtag about how to overcome the gap between perception and reality in what executives think audiences want vs. what audiences really want. And finally, he points to an article that gives a firsthand account of a patient's health-care content journey. And that's a wrap for the week ending January 10, 2020.
SPONSOR
ContentTECH Summit 2020
Where: San Diego, CA USA
When: April 20-22, 2020
Register Today: https://www.contenttechsummit.com/
The 2020 ContentTECH Summit is the only event focused on the convergence of content, technology, and strategy for enterprise marketers. You'll learn how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.
Attendees of ContentTECH will learn from pioneering practitioners and experts in content technology and marketing strategy in dozens of workshops and sessions on topics including, content management, measurement, strategy, artificial intelligence, marketing automation, metadata and much more.
At ContentTECH Summit 2020, our goal is to make you better, more strategic marketers, providing a richer experience for your customers, and in turn, building a more profitable, stronger business.
NEWS ITEM of the Week
Advertising As We Know It Is Dead
https://www.forbes.com/sites/larrylight/2020/12/29/advertising-as-we-know-it-is-dead/#663a27307162
INTERVIEW of the week
Ahava Liebtag is president and founder of the Aha Media Group, a content marketing and copywriting consultancy that specializes in health care. For more than 20 years she's been working in, speaking about, and writing on content strategy and content marketing.
Learn more about Ahava:
Sign up for the email newsletter ahamediagroup.com for original research and analysis (including a recent dive into the storytelling techniques behind great hospital commercials).
Browse parent-boss.com, a book in blog form.
OUR CONTENT MARKETING IDEA of the WEEK
Does Your Health Care Content Hold the Cure for Customers in Crisis?
https://contentmarketinginstitute.com/2018/07/health-care-content-cure/
View all episodes
By Content Marketing Institute (CMI)
4.6
1919 ratings
In this week's episode, Content Marketing Institute's Robert Rose is trying to get a perspective on perception. Plus he shares his take on the news that advertising as we know it is (mostly) dead. He also talks with Ahava Liebtag about how to overcome the gap between perception and reality in what executives think audiences want vs. what audiences really want. And finally, he points to an article that gives a firsthand account of a patient's health-care content journey. And that's a wrap for the week ending January 10, 2020.
SPONSOR
ContentTECH Summit 2020
Where: San Diego, CA USA
When: April 20-22, 2020
Register Today: https://www.contenttechsummit.com/
The 2020 ContentTECH Summit is the only event focused on the convergence of content, technology, and strategy for enterprise marketers. You'll learn how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.
Attendees of ContentTECH will learn from pioneering practitioners and experts in content technology and marketing strategy in dozens of workshops and sessions on topics including, content management, measurement, strategy, artificial intelligence, marketing automation, metadata and much more.
At ContentTECH Summit 2020, our goal is to make you better, more strategic marketers, providing a richer experience for your customers, and in turn, building a more profitable, stronger business.
NEWS ITEM of the Week
Advertising As We Know It Is Dead
https://www.forbes.com/sites/larrylight/2020/12/29/advertising-as-we-know-it-is-dead/#663a27307162
INTERVIEW of the week
Ahava Liebtag is president and founder of the Aha Media Group, a content marketing and copywriting consultancy that specializes in health care. For more than 20 years she's been working in, speaking about, and writing on content strategy and content marketing.
Learn more about Ahava:
Sign up for the email newsletter ahamediagroup.com for original research and analysis (including a recent dive into the storytelling techniques behind great hospital commercials).
Browse parent-boss.com, a book in blog form.
OUR CONTENT MARKETING IDEA of the WEEK
Does Your Health Care Content Hold the Cure for Customers in Crisis?
https://contentmarketinginstitute.com/2018/07/health-care-content-cure/