Vera Fischer is founder and CEO of 97 Degrees West — a rock solid awesome agency in Austin, Texas. The agency has been the recipient of 15 international creative and marketing awards. Vera is a member of the Advisory Board for the School of Journalism and Mass Communication at Texas State University and a mentor at Capital Factory. You may remember Vera and the wisdom she shared during Episode 204 of Onward Nation.

What you'll learn about in this episode

• What Vera has coming up in the next 12-18 months
• How programmatic media buying works and why it should be important to business owners
• The benefits of geo-targeting ads
• The number of times it takes for someone to see your ad before they take action on it
• How programmatic can be leveraged in your marketing program
• How programmatic fits into the B2B niche market
• The power of changing ad creative based on keyword searches
• Why it's easier to target to a very specific niche market
• Tools to help you become successful with programmatic
• Focusing on doing one or two marketing strategies really well

How to best connect with Vera:

• Twitter: @VeraFischer97
• Email: [email protected]
• Podcast: systemexecution.com