Lee Caraher is the CEO of Double Forte, a public relations and digital marketing firm based in San Francisco with offices in Boston and New York City. Lee is an acclaimed communication strategist and known for her practical solutions to big problems. Double Forte works with some of the top consumer and technology brands in the country. Lee has a reputation for building cohesive, high producing teams who have fun together at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble and her latest book is entitled, "The Boomerang Principle."

What you'll learn about in this episode

• What Lee has been up to recently, including the launch of her new book, "The Boomerang Principle"
• What Lee believes is the missing piece in business
• How 'The Boomerang Principle' works and how it came about
• Why bringing people back to a job that they left can be so powerful
• How all companies are always competing for the top '25%-ers' and why you need to keep them in-house if you have them
• Why companies need to shift from being employer-brands to being talent-brands
• How the top '25%-ers will propel your business forward regardless of the size, industry or location of your business
• The Netflix Culture Deck and why it's considered to be one of the most important documents to come out of Silicon Valley
• How boomers, Gen X-ers, and millennials can all thrive in the same environment
• Why organizations where people feel more appreciated perform at a higher level

How to best connect with Lee:

• Website: leecaraher.com
• Twitter: @LeeCaraher
• Book: "The Boomerang Principle: Inspire Lifetime Loyalty from Your Employees"