In this episode of The Cowboy and The Commodore, we break down seven critical mistakes that derail even the best sales appointments. Whether you're leading a team or out in the field, these are the sales pitfalls you can’t afford to ignore.

From poor planning and over-presenting to failing to involve decision-makers, we unpack the real reasons deals stall — and what to do instead. You'll walk away with practical sales strategies, sales training tips, and actionable insights to sharpen your sales process and boost sales success.

🔑 Topics include:

• How to ensure decisions are made in your meetings

• Why engaging the right stakeholders is essential

• The dangers of talking too much and not listening enough

• How to plan for effective, outcome-driven sales conversations

• The role of mutual agreement in every stage of the sales cycle

This is a must-listen for anyone looking to improve sales management, run better sales meetings, and close deals more effectively.

🎧 Tune in now and upgrade your next sales appointment.