Today on Subscribing to Wellness we are joined by Elizabeth Stein. Founder and CEO of Purely Elizabeth, one of the most recognizable Gluten Free brands out there.  The company was founded 13 years ago and has since grown from just mixes to granola, cold cereal, oatmeal and much more. We talk to Elizabeth about the company’s inception, how she has seen the industry shift throughout her years in CPG, her recent brand refresh and much more.

Episode Fun Facts:

1) In early 2022, Purely Elizabeth announced the closing of a $50M Series B financing round co-led by the new SEMCAP Food & Nutrition division, and joined by co-investors Swander Pace Capital and SEMCAP's Partner, Fresh Del Monte.