What could make a young woman choose to breed roaches for a living? How curiosity and a passion for ensuring each customer enjoys his or her experience allowed Jess Rosen to disrupt a billion dollar industry.

In this podversation:

• How Jess came to breed roaches and other creepy crawlers
• The analogy and symbolism of "living in the edges" and edge species
• Jess' advice for anyone considering becoming a breeder
• How her client-centered focus on "making buying roaches fun" translated into $$
• The power and purpose in keeping the core values of the mission paramount as she scaled
• Jess's grandfather's legacy as a founding father of the Poconos tourism boom
• Why Jess focuses on attraction marketing
• Embracing life's challenges and plot twists
• "Once you make a decision, you have to back up that decision with all of your other decisions."
• The growth edge/ spiritual lesson Jess is wrestling with
• Not forgetting to care for the woman within/ "There's a difference between your role and your soul."
• "Take the time to find out what you love and then spend as much time as you can doing that."

Meet Jess Rosen

Jessica is a mother of two and the owner of The Laughing Lizard Company - a small business that produces and sells live insects. She loves nature, live music, cooking, sewing, learning, metaphysics, and philosophy.

Connect with Jess further: Facebook.com/laughinglizardreptiles