Most business leaders understand that you need a significant amount of traffic to run an optimization program that gets results. However, having 100,000+ sessions per month doesn't necessarily mean that your site is ready to optimize with 100% confidence. Not all traffic is created equal, and you have to attract the proper quality and mix of traffic to stand up an optimization program that gets results.

In this episode, Ryan and Jon talk about how much traffic a brand needs to start taking optimization seriously. They also discuss the difference between traffic and qualified traffic, and what impact that has on CRO efforts.

Listen to the full episode if you want to learn:

1. How much traffic you really need to start optimizing
2. Why many brands overestimate the quality and volume of their site traffic
3. What counts as "qualified" traffic in terms of optimization
4. What you should do if you're not getting enough qualified traffic

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.