In this episode we’re chatting with William Wickey, an expert in media and content strategy at LeadGenius. LeadGenius recently teamed up with Prezi and Ambition to release their 2017 Trends and Tech Guide for B2B sales and marketing professionals.

William is here to share insider tips and tricks for getting the most out of the information presented in the guide, who it can help, and how to implement these resources throughout your entire organization!

Episode Highlights:

• Introducing William Wickey
• The inspiration behind the ebook and who it can help the most
• How to best use the guide to impact your company positively
• Decoding account-based marketing: More than just a buzzword
• Using the guide to bring every division of an organization together

Resources:

• Download the FREE ebook, The 2017 Trends and Tech Guide for B2B Sales & Marketing
• Check out another free ebook from Lead Genius, Bridging the Gap:The Ultimate Guide To Account Based Marketing & Sales Alignment For Predictable Growth