Our November guest is Justin Martin, CEO of TAPCO Credit Union in Tacoma, Washington. Justin has served in this role for four years, but had previously served the industry in various executive roles including CHRO, Chief Marketing Officer, and COO. In his current role, Justin has led the credit union using four strategic pillars - culture, digital, community impact, and data centricity. During this competitive and challenging environment TAPCO believes it all starts with a culture of belonging. This spans their business model both internally and externally, from their employees to their members. He also shares how his background in the training and people area has helped him align people around a common objective and empower them to move forward together. Listen in to hear how Justin and TAPCO's strategy leverages culture to deliver upon their other three pillars.

Interviewers: Shonna Shearson and Nate Burns

Producers: Ryan Kane and Steve Schmidle

Supporting Cast: Jeff Morris, Robert York, James Wileman, and Ryan Olsen.