Nick Cicero (@NickCicero) is the CEO and founder of Delmondo, strategist at BRaVe Ventures and a podcaster. He previously was a co-host of the Social Pros Podcast in 2014 alongside Jay Baer and Jeffrey Rohrs. The list of Nick's accomplishments are too big to list everything but a few notable ones include helping Oprah put the first Instagram Video on TV, a two-time Addy Winner and a multiple time SXSW speaker. More importantly, Nick is active across social media creating conversations and telling stories on a plethora of platforms including Twitter and Snapchat.

This Week on Why I Social, Nick and I discuss:

• The journey to founding Delmondo
• The value of influencer marketing
• Living and working in New York City

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