On this week's episode of the podcast we sit down with Peter Rushford. After 5 years as a professional skier, Peter took his love of the outdoors and built a wildly successful sales agency partnering with brands like Ugg, Teva, Keen, and more. 37 years later, after getting a peak behind the curtain as to what makes some of the most successful brands in the world of outdoors successful, Peter decided he wanted to recreate that success through launching a product near and dear to his heart. One that most people I know tend to share a love for...Trail mix. Not just any trail mix though, Peter set out to create an extraordinary version of an ordinary snack. 3 years, 52 recipes, 1200 names, and 900 hours later, and Shār trail mix was born.

Peter's passions for storytelling, amazing products, great brands, the outdoors, and saving the planet are a few of the reasons why Shār Snacks exist, but I like to think the main reason is for the joy the customer experiences upon eating a handful of this wonderful snack. The best part is, the team at Shār is just getting started.

I hope you enjoy this episode and invite you to share it with a friend!

Read more about Peter and the brand, and get some delicious snacks here:

https://sharsnacks.com/

IG:

@thewalkonmentality

@jacksonrmitchell

@shar.snacks

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