On The Record

Episode 53 - The state of terrestrial radio


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With an on-air resume that spans more than 30 years, few (if any) radio personalities in Milwaukee have witnessed more changes firsthand than Steve Palec. The longtime host of WKLH's "Rock N' Roll Roots" joined 88Nine Radio Milwaukee program director/DJ Jordan Lee and Milwaukee Record's Tyler Maas to examine the state of radio. In an 88Nine side studio, the three hosts—with 40 combined years of radio experience…and, uh, 13 months of podcasting—delved into the current climate of both commercial and listener-supported stations, and explained why specialization is key to maintaining a following in a rapidly changing industry.

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On The RecordBy Milwaukee Record

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