Episode #53 - "Threads: Meta's Twitter Rival App Strikes Gold & Power of Social Proof 💡💼"

In this episode, we discuss the booming launch of Meta's new app, Threads, a rival to Twitter, which secured 55 million users in a day. We touch upon the tensions between Twitter and its users under Elon Musk's leadership and discuss the role of 'social proof' as a powerful psychological trigger for the adoption of Threads.

Hello, everyone, and welcome back to Amazon Ads Raw Daily podcast, where we discuss everything from Amazon PPC, advertising, marketing, technology, and more. Today we'll be focusing on Meta's new app launch and its impressive user uptake, as well as exploring some psychological aspects behind this success. So let's get started!

• The topic of the day is Meta's new app, Threads, that was launched recently as a competitor to Twitter. In just a day, the app garnered an astounding 55 million users. This surge in uptake might be attributed to the ongoing issues at Twitter under Elon Musk's leadership. Twitter recently introduced paid blue checkmark subscriptions and a tweet limit per day, moves that have not been popular with power users. As a result, alternative platforms like Mastodon have seen an increase in popularity, and now Meta has thrown its hat in the ring with Threads.
• However, Threads isn't available globally yet due to data protection policies, notably excluding EU users. It is currently only available in the US and adjacent countries. This mirrors a similar restriction with Google's chatbot, BART, which is also not accessible in Europe. Despite this limitation, Threads' user count is noteworthy, given that Instagram users can easily switch to Threads by importing their profiles and followers.
• This brings us to an interesting psychological aspect in marketing - the power of 'social proof'. This concept explains that users often adapt their behavior based on what others do, especially in ambiguous situations. In other words, if a large number of people are doing something, others are more likely to perceive it as the correct action. We see this on platforms like Amazon, where a high number of positive reviews indicates a product's quality and persuades other users to purchase it. Similarly, the high user count for Threads acts as a significant social proof, encouraging other users to download and use the app.

However, it's not all smooth sailing for Threads. Twitter has already initiated a lawsuit against Threads, accusing them of stealing ideas. It'll be interesting to see how this tech rivalry unfolds in the coming months.

That's all for today's episode. As we step into the weekend, let's keep an eye out for how these tech giants battle it out in the social media landscape. Have a great weekend, and don't forget to tune in on Monday for our episode covering Prime Day actions. Thank you for listening, and goodbye!

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