Tricia Ruby is president and CEO of Ruby + Associates a renowned steel construction and engineering firm based in the Detroit area. Ruby + Associates is staffed with engineers, designers, and planners who are instrumental in the building of some of the most complex steel structures in North America. Ruby + Associates was founded by Tricia’s father and over 40 years grew as a family enterprise based on the classic components of hard work, hustle, experience, and excellence. In our wide-ranging conversation Tricia talks about the Ruby + Associates roots, her unique path into the business, and the moves they’ve made to set the business up for a long road ahead. Please enjoy our 53rd episode of GENeration EXcellence with Tricia Ruby.